Which Technologies Help in Expanding Reach to the Customer?
Which Technologies Help in Expanding Reach to the Customer? To the customer, you are the company," reads the title of an article on Shep Hyken's website. In many ways, this statement rings true. What better way to stand out from the competition than making a connection with the customers? As cliche as it sounds, what really makes a successful business is not the cost of the product or service. It is not the marketing or advertising budget or even the gross margin. What truly sets a company apart from its competition is how well its target customers receive its products or services. On that note, lend me the leverage to quote the father of management thinking, Peter Drucker — "Quality in a service or product is not what you put into in. It is what the customer gets out of it." It is worth noting, however, that the relationship between a company and its customer is not always as clear-cut or straightforward as the aforementioned quote suggests. For example, while