AI Chatbot Support — The Key to Success in the Age of Marketing 4.0
AI Chatbot Support — The Key to Success in the Age of Marketing 4.0 Marketing 4.0 entails a shift in marketing from traditional-style campaigns to the more sophisticated engagement of target audiences with personalized, automated, and real-time experiences. As such, chatbots have become an integral part of this new trend and are turning out to be a powerful tool for businesses. By 2022, according to Gartner , 70% of white-collar employees (including customer support reps) will be leveraging conversational platforms like chatbots. The is complemented by immense growth in the market size of conversational AI (currently progressing at a CAGR of 21.9% ). The implication is clear — for businesses to succeed and keep their customers satisfied, they need to move beyond self-service platforms and implement real-time communication channels. Chatbots are a solution that allows businesses to develop tailored messaging on multiple channels and respond to customer's questions and comments i